The first step involves researching what exactly the collection is about. The W. Atlee Burpee Co. was founded by Washington Atlee Burpee in 1878. Burpee’s business grew over the next 15 years, and by 1893, Burpee had reached the top of the American seed scene when he was elected president of the American Seed Trade Association (ASTA). The Burpee Company rose to prominence under W. Atlee Burpee, but, of course, not without its good and bad years. When W. Atlee became ill around 1913, his eldest son David left his studies at Cornell to assist in operating the family business. In 1915, David was made CEO. Under David’s direction, the Burpee Co. continued to expand globally. In 1970, General Foods acquired the company.
Looking at the business records of a company run by such a man is inspiring. Detailed notes scribbled all over scraps of paper capture his marketing skills. David Burpee had large shoes to fill when he took over the company, and he succeeded. In 1926, just a few years into radio broadcasting’s “golden age,” the Burpee Co. promoted a “largest zinnia” contest through a local radio station, WLIT in Philadelphia. Letters poured in to the radio station (which were all forwarded to the Burpee Co.) regarding the contest, with some seeking Burpee publications as well.
Between a company that crossed all oceans, and a business model that was as connected as ever to the customer, W. Atlee would have been proud of what his son accomplished. I am excited to be working on the W. Atlee Burpee Company Records. It is a great story of an American company, and deserves to be preserved. Processing collections requires patience, attention to detail, and great organization. Above all else, the archivist must acknowledge that they are presenting once hidden materials to the public.
Chris DeMairo, Intern
Chris DeMairo, Intern
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